mankind

http://stackoverflow.com/questions/22667401/postgres-json-data-type-rails-query
http://stackoverflow.com/questions/40702813/query-on-postgres-json-array-field-in-rails

#payload: [{"kind"=>"person"}]
Segment.where("payload @> ?", [{kind: "person"}].to_json)

#data: {"interest"=>["music", "movies", "programming"]}
Segment.where("data @> ?",  {"interest": ["music", "movies", "programming"]}.to_json)
Segment.where("data #>> '{interest, 1}' = 'movies' ")
Segment.where("jsonb_array_length(data->'interest') > 1")