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/** | |
* | |
* Expanding Phrase Match Negatives | |
* | |
* This script searches for all occurrences of phrase match negatives in search | |
* queries resulting from typos. Outputs a report to a Google Doc spreadsheet. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained on brainlabsdigital.com | |
* |
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/** | |
* | |
* Low Quality Score Alert | |
* | |
* This script finds the low QS keywords (determined by a user defined threshold) | |
* and sends an email listing them. Optionally it also labels and/or pauses the | |
* keywords. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained on brainlabsdigital.com |
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/** | |
* | |
* Pause Losing Ads & Ad Rotate Analysis | |
* | |
* This script finds the best ad in each ad group (subject to thresholds) and | |
* calculates the performance you could have got if the impressions that went to | |
* losing ads went to the winning ads instead. | |
* Labels the winning and losing ads, and (optionally) pauses the losers. | |
* | |
* Version: 2.0 |
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/** | |
* | |
* Domain Name Checker | |
* | |
* This script will scan through your keyword and ad URLs, checking the domain | |
* names for anything out of place, and output any discrepancies it finds into a | |
* Google Sheet. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained on brainlabsdigital.com |
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/** | |
* Copying Labels From Keywords To Ads Or Vice-Versa | |
* | |
* If a certain percentage of keywords (or ads) are labelled with a particular | |
* label within an ad group, the script applies the label to all ads (or | |
* keywords) in that ad group. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained on brainlabsdigital.com | |
*/ |
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/** | |
* | |
* Campaign Budget Overspend Monitoring | |
* | |
* This script labels campaigns whose spend today is more than their daily | |
* budgets. Optionally, it also pauses campaigns whose spend exceeds the | |
* budget by too much. An email is then sent, listing the newly labelled | |
* and paused campaigns. | |
* When spend no longer exceeds budget, the campaigns are reactivated and | |
* labels are removed. |
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/** | |
* | |
* Associated Search Analysis | |
* | |
* This script takes in a list of pieces of text, and finds the words and | |
* phrases that appear in the same search queries as that text. The found | |
* phrases and the performance of the queries they appear in are then reported | |
* in a Google Doc spreadsheet. | |
* | |
* Version: 1.0 |
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/** | |
* | |
* Ad-jective Analysis Tool | |
* | |
* This script calculates the performance of user-defined phrases in the search | |
* query report, and outputs a report into a Google Doc spreadsheet. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained on brainlabsdigital.com | |
* |
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/** | |
* | |
* Duplicate Ad Detector | |
* This script will find ads with identical text and URLs, and label | |
* one to keep and the rest to pause according to performance. | |
* | |
* Version: 1.0 | |
* Google AdWords Script maintained by brainlabsdigital.com | |
* | |
**/ |
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/** | |
* | |
* AdWords Script for keyword and ad checking. | |
* Checks keyword text for punctuation suggesting the wrong match type, checks | |
* broad match keywords for missing BMM. Checks ad, sitelink and callout text | |
* for text that suggests ads are out-of-date (like previous years and seasonal | |
* events) and for common English spelling mistakes. | |
* | |
* Version: 2.1 | |
* Updated 2017-01-05: changed 'CreativeApprovalStatus' to 'CombinedApprovalStatus' |