- MeMa: ~40% of Granicus revenue, $12 million recurring annually
- Originally Granicus used Windows Media Player (.wmv) through Internet Explorer
- Silverlight compatibility added after WMP
- H.264 format added (video compression codec), along with Performance Accelerator for encoders. H.264 works for most mobile platforms, has high quality
- ModernVideoPlayer (MVP) added, custom flash player built by Granicus
- JWPlayer introduced, MVP converted into Granicus Video Player (GVP). Eventually issues arose with JWPlayer's support team, as well as 'Pro' features not usable in Granicus' forked code
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