Today I made the decision to shut down King's Cross Coffee, the potentially-popular coffee shop that existed only in the hearts and minds of coffee-drinking Ann Arborites. I decided to shut it down because people were actually going there. It didn't seem fair, and I'd proved my point.
I'd been experimenting with the concept of automatically favoriting tweets from a local audience as a way of driving traffic. I set up a product called LocalFavorite which takes a search term and location range and favorites 3 tweets each hour.
To control my variables, I created the Twitter account @KingsCrossCafe, a realistic-looking coffee shop in Ann Arbor, MI. I gave it a few photos, a real address, a bit.ly link, and posted a few tweets. Then I began automatically favoriting anyone in the Ann Arbor area that mentions 'coffee' or being 'tired'.