Lots of people are discussing the likely announcments at this years WWDC. We can expect lots of software improvments on iOS and MacOS, maybe some new hardware updates like AirPod 2 and the iPhone SE 2. iOS 12 will have some new features, for example updates to Siri, which will also work on the HomePod.
I’d like to list some predictions around Apples main event. A lot of issues have hit big companies in the past few months. We had the Cambridge Analytica mess with Facebook, the complex GRDP laws in the EU and issues with Alexa malfunctioning. These problems show us that privacy is a big issues with todays devices and user behaviour.
Apple will use their big announcment to start a convesation with the user about how people should use their smartphones. The next iOS update will include a new easy to read breakdown of how much time you spend on apps, If this is done correctly it could break people out of the “dopamine feedback loop” app