Mobile web consumption is on the rise.
In 2010, global mobile data traffic tripled for the third year in a row. Between 2010 and 2015 Cisco predicts that there will be approximately 7.1 billion mobile devices connected to the web (roughly one per person on this planet)
Cisco
By 2014, mobile internet usage is expected to overtake desktop internet usage.
GigaOm: Mary Meeker of Morgan Stanley
Numerous people today already access the internet exclusively on their smartphones and do not own a desktop/laptop machine.