Note that this guide assumes an "All in one" server setup, where the Zabbix Server and supporting database are all on one machine. It also asusmes Zabbix Proxy is not used, or will be setup later.
NOTE: content based on https://www.zabbix.com/documentation/4.0/manual/installation/install_from_packages/debian_ubuntu
For trouble shooting, review the Zabbix logs located at /var/log/zabbix/zabbix_server.log