The ANSI/VT100 terminals and terminal emulators are not just able to display black and white text ; they can display colors and formatted texts thanks to escape sequences. Those sequences are composed of the Escape character (often represented by “^[” or “<Esc>”) followed by some other characters: “<Esc>[FormatCodem”.
In Bash, the <Esc> character can be obtained with the following syntaxes:
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`\e`