Aaron Harpole aharpole

Some of the largest companies in the world are tech companies. They are growing in power and they're achieving levels of scale we've never seen before. Unicorns used to be called that because of their rarity. Now they’re practically routine.

These companies have a huge influence on our daily lives, sometimes even if we aren't directly their customers. For some of these companies, it’d be hard not to be a customer.

We spend so much time being in awe of these companies' success, but I don't think we spend enough time wondering about the consequences of this scale. We've internalized this belief that tech at scale is good.

But here’s the thing: scale doesn't make great companies or products. And we know that. McDonald's makes food at scale, but no one considers it to be the best or highest quality food.I don't think I've ever met someone who actually likes Comcast, or AT&T.

I'm going to show you three different companies running at scale, each bigger than the last (by market cap) so we can explore some o

			Fat	Carbs	Protein
Gazpacho	150		7	15	3
Olives	60	1 Package Mario’s with garlic	6	1	0
Soup	190	Amy’s Minestrone, 1 can	5	30	6
Fast bar	250		21	14	5
Seaweed	50	Annie Chun’s roasted sesame seaweed snack	2.5	3	3
Chocolate	65	Theo 70% dark, 1 square	4	5	1

Total	765		409.5	272	72

	defmodule IncrementableValue do
	use GenServer

	defstruct [:value, :increment_by]

	@type t :: %__MODULE__{
	value: integer,
	increment_by: integer
	}

	defmodule IncrementableValue do
	use StateMapGenServer

	def start_link(config \\ []) do
	config = Keyword.merge([increment_by: 1], config)
	GenServer.start_link(__MODULE__, config, [])
	end

	def init(config) do
	{:ok, %{value: 1}, config}

	iex(1)> {:ok, pid} = IncrementableValue.start_link()
	{:ok, #PID<0.109.0>}
	iex(2)> GenServer.update_config(pid, increment_by: 2)
	:ok
	iex(3)> GenServer.cast(pid, :increment)
	:ok
	iex(4)> GenServer.call(pid, :get_data)
	3

	<?xml version="1.0" encoding="utf-8"?>
	<fileSnapshot xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
	<files>
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\putty-d2ddw.nupkg" checksum="702F860F0BE25984F68E06DA2E134A86" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\putty-d2ddw.nuspec" checksum="A7A71A08DFC86FDD1C7013817FB455CD" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\tools\chocolateyInstall.ps1" checksum="97CFFE56AF99DF92573C3B516CC76CF6" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\tools\LICENCE" checksum="E4ED1904E07DA6367AA42828BA4AD3B3" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\tools\pageant.exe" checksum="5AB33EF4FCA67A283D63791B4753D439" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\tools\pageant.exe.gui" checksum="D41D8CD98F00B204E9800998ECF8427E" />
	<file path="C:\ProgramData\chocolatey\lib\putty-d2ddw\tools\pfwd.exe" checksum="2CB13593A114F406B5CFAD

	def handle_cast(:increment, %{value: value, increment_by: increment_by}) do
	{:ok, %{value: value + increment_by}}
	end

	def language
	:ruby
	end