- break it into two sections, Work Principles, Team Principles
- Build it Right
- Embrace details, intentionality, and standards in every aspect of building for the web, it's simply the right way to build.
- Solve Real Problems
- Asking the right questions reveals the real problems and drives work that produces true solutions.
- Content is Paramount
- The web exists to communicate message and provide function — these shall be our primary interests.