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Doing something we already know is called 1 to N while doing something new is 0 to 1. Today’s so called best practices lead to dead ends. No formula exists and there’s no prescription for creating the future. The most powerful pattern is to think about business from first principles.
What important truth do very few people agree with you on? Brilliant thinking is rare but necessary. An appropriate way to answer this question is “most people believe in x, but the truth is the opposite of x”.