<!DOCTYPE html>
<html>
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <script data-class="radarioButtonScript" src="https://radario.ru/scripts/widget/buy-button-widget.js"></script>
</head>
<body class="grid">
  <div class="grid tickets" id="tickets">
    а вот это ссылка 
    <a onclick="openBuyPopup()" href="#tickets">Купить билет</a>  
  </div>

  <script>
    function openBuyPopup() {
      var opt = { id: 453795, forgetOriginalHash: true };        
      radario.openBuyPopup(opt);    
    }
    
    window.onload = function() {
      if (location.hash === '#tickets') {
        openBuyPopup();
      }
    };  
  </script>
</body>
</html>