Created: 2017.03.30
From The Power of Social Proof:
If you are looking to make an impact in your market, one easy way to do so is by adding features of social proof to your website. In case you aren’t familiar with the term “social proof,” it is the phenomenon where people do things that they see others doing. They often assume that other people understand more about the situation then they do. As a result, they consider that other people are better informed
Website owners have found that integrating customer reviews, feedback and testimonials can consistently take sales to the next level. In fact, various studies have shown that adding this element of social behavior to your site can not only increase sales, but also increase the average transaction amount, and even lower product returns.