fforbeck

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fforbeck

Interest of users

Portuguese version

Motivation

For companies that work with online advertising, more precisely DSPs and their Real-time Bidding platforms is very important to consider collecting information about the behavior and interests of users while they surfing on the internet. Therefore, in this graph gist, I describe a basic approach that can be used to analyze such data, considering a certain period of time and the products visualized by each user. Let’s consider some characters from Breaking Bad surfed on the internet a few days ago and found some products interesting, chemical elements, and they are thinking about buying them. Such information is extremely important when making a bid at auction advertising, knowing the profile and interests of a given user. Then we store these users, products and dates of views so we can extract this information in the future.