This gist shows how to create a GIF screencast using only free OS X tools: QuickTime, ffmpeg, and gifsicle.
To capture the video (filesize: 19MB), using the free "QuickTime Player" application:
Whole Earth Guide
I'm not sure about this; GIS really got burned from being both a 'science' and a 'product' from the beginning, and there are blurry lines between what I think is essential and what I don't know because I never do it and am not a GIS person. Anyway.