## Marketing CBM - Community-Based Marketing B2B - Business To Business B2C - Business To Consumer ROI - Return On Investment CMS - Content Management System LMS - Learning Management System ILT - Instructor-Led Training LSP - Logistics Service Provider M&A - Mergers & Acquisitions CEO - Cheif Executive Manager CFO - Cheif Financial Officer CTO - Cheif Technical Officer COO - Cheif Operational Officer VP - Vice President GM - General Manager # Technical SME Subject Matter Expert CDC Change Data Capture