WEBBAB johanoloflindberg

Hardening WP Security

A shortened, actionable version of the full punchlist

Sync your entire live site down to your local repo
Change the WordPress default admin user + generate a new password
Remove any users that aren’t supposed to be there, or that are no longer in use
Update WordPress (in case you need to update it manually: https://gist.github.com/ericrasch/4192dc480398a896d4d58b5afe08a1d0)
Update all WordPress plugins
Remove unused plugins

Disable/turn off the following PHP functions:

If you have access to your system php.ini file, add:

disable_functions = exec,shell_exec,system,passthru,pcntl_exec,proc_open

Then restart Apache.

Please write a short description of what the PR entails for project. Also, please remember to begin your PR as soon as you create a branch and make your first commit. This allows others to see what's actually being worked on and what the latest updates are (especially if a project has a lot of existing branches).

REF:

{{insert any Basecamp or other links that are relevant to the project here}}

TODO

KISSmetrics

Key Features:

Integrates with CRM, email marketing and other programs
Analyze data from multiple channels in a single interface
Visitor-focused data instead of broad stats

Pros

Increasing Website Traffic

https://ahrefs.com/blog/increase-website-traffic/ (h/t via Stephanie S: https://higheredu.slack.com/archives/marketing/p1463773458000002)

Case Study 1

Improve content and keywords to gain traffic

Dig up Organic Keywords from Ahrefs Site Explorer
Evaluate the competition using Google SERPs

Steps to winning Featured Snippets

source: How to Optimize Your Content for Google's Featured Snippet Box

Uncover what a Featured Snippet is and what steps you can take to help your business earn more visibility on a search engine results page.

Here are the takeaways…

Backlinks matter much less for ranking in the Featured Snippet when you already rank on page one.
There should be an area on the page where the search query appears in a header (h2, h3, h4, etc.).

SEO Checklist

Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic

Step #1: Delete “Dead Weight” Pages

WordPress category and tag pages
Outdated blog posts
Low-quality blog posts
Ecommerce product pages with zero sales
Archive pages

	add_action( 'init', 'jf_register_my_new_sitemap', 99 );
	/**
	* On init, run the function that will register our new sitemap as well
	* as the function that will be used to generate the XML. This creates an
	* action that we can hook into built around the new
	* sitemap name - 'wp_seo_do_sitemap_my_new_sitemap'
	*/
	function jf_register_my_new_sitemap() {
	global $wpseo_sitemaps;
	$wpseo_sitemaps->register_sitemap( 'my_new_sitemap', 'jf_generate_my_new_sitemap' );

	<?php
	/**
	* Disable specified plugins in development environment.
	*
	* This is a "Must-Use" plugin. Code here is loaded automatically before regular plugins load.
	* This is the only place from which regular plugins can be disabled programatically.
	*
	* Place this code in a file in WP_CONTENT_DIR/mu-plugins or specify a custom location
	* by setting the WPMU_PLUGIN_URL and WPMU_PLUGIN_DIR constants in wp-config.php.
	*

	User-agent: *

	# Changing the /feed back to include the trailing slash since it otherwise blocks URLs like http://www.thesimpledollar.com/feeding-my-sweet-tooth-without-breaking-my-belly-or-breaking-the-bank/
	Disallow: /feed/
	Disallow: /cgi-bin
	Disallow: /wp-admin
	Disallow: /wp-content/cache
	Disallow: /wp-includes
	Disallow: /trackback
	Disallow: /xmlrpc.php