To make a generalization, you have two kinds of customers, A and B. Type A goes to Redbox.com to see if s/he can rent a movie. "A" has a specific movie in mind and might go to a B&M store if it Redbox doesn't have it. Type B goes to Redbox.com to see what movies s/he can rent, and I'm a solid "B." I love movies but I don't read Entertainment Weekly or movie blogs, and if I watch TV it's online. I don't know when any particular movie is coming out, so when I go to Redbox.com it's because "I'm looking for a movie to watch," not "looking to watch this movie."
I think Redbox.com's main problem is that it's designed for "A," not "B," i.e. not me. Here's my experience, starting from the homepage and logged in:
- I see a GIANT BANNER AD and five other movies, none of which I happen to be interested in.
