Businesses are machines producing mountains of data about sales, usage, customer, costs, etc... Traditionally data processing is highly centralised with teams of staff and computer running hot a whirling ready to process. We can do better than moving the mountain of data into the corporate data machine - so long as that machinary is light enough to be moved to the data.
We've had this problem; a huge directory of files in CSV format, conataining vital information for our business. But it's in CSV, requires analysis, and don't you don't feel like learning sed/grep/awk today - besides it's 2017 and no-one thinks those tools are easy to use.