krisjan-oldekamp

###################################################
# Author    Krisjan Oldekamp / Stacktonic.com
# Email     [email protected]
# Article   https://stacktonic.com/article/how-to-activate-and-pause-line-items-in-google-dv-360-using-python
####################################################

import os
from urllib.error import HTTPError
from googleapiclient import discovery
from oauth2client.service_account import ServiceAccountCredentials

krisjan-oldekamp

-- Author: Krisjan Oldekamp
-- https://stacktonic.com/article/create-advanced-google-shopping-insights-using-merchant-center-big-query-exports

-- set variable to change the fetch date easily
declare gmc_fetch_date date default date('2021-09-05');

with
-- get productfeed uploaded in gmc for specific date
gmc_products as (
    select

krisjan-oldekamp

############################################################
# Author    Krisjan Oldekamp / Stacktonic.com              
# Email     [email protected]                         
# Article   https://stacktonic.com/article/backup-your-valuable-big-query-views-and-scheduled-queries-using-python
############################################################

import os
import git
import google.oauth2.service_account
from google.cloud import bigquery

krisjan-oldekamp

-- Author: Krisjan Oldekamp
-- https://stacktonic.com/article/google-analytics-4-and-big-query-create-custom-channel-groupings-in-a-reusable-sql-function

create or replace function `<your-project>.<your-dataset>.channel_grouping`(tsource string, medium string, campaign string) as (
    case
        when (tsource = 'direct' or tsource is null) 
            and (regexp_contains(medium, r'^(\(not set\)|\(none\))$') or medium is null) 
            then 'direct'
        when regexp_contains(campaign, r'^(.*shop.*)$') 
            and regexp_contains(medium, r'^(.*cp.*|ppc|paid.*)$') 

krisjan-oldekamp

###################################################
# Author    Krisjan Oldekamp / Stacktonic.com
# Email     [email protected]
# Article   https://stacktonic.com/article/build-a-data-driven-attribution-model-using-google-analytics-4-big-query-and-python
####################################################

#pip install marketing_attribution_models
#pip install --upgrade 'google-cloud-bigquery[bqstorage,pandas]'
#pip install pyarrow -> newest version!

krisjan-oldekamp

-- Author: Krisjan Oldekamp
-- https://stacktonic.com/article/create-a-user-mapping-table-based-on-the-google-analytics-4-big-query-dataset

declare lookback_window int64 default 90; -- how many days to lookback into the dataset to search for ids (compared to today)

-- udf: deduplicate array of struct 
create temp function dedup(arr any type) as ((
    select 
        array_agg(t)
    from (

krisjan-oldekamp

-- Author: Krisjan Oldekamp
-- https://stacktonic.com/article/enrich-a-single-customer-view-with-google-analytics-4-big-query-data

declare lookback_window int64 default 365; -- how many days to lookback into the ga4 dataset to calculate profiles

-- udf: channel grouping (you could put this in a permanent function)
-- also see https://stacktonic.com/article/google-analytics-4-and-big-query-create-custom-channel-groupings-in-a-reusable-sql-function
create temporary function channel_grouping(tsource string, medium string, campaign string) as (
    case
        when (tsource = '(direct)' or tsource is null)