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lnxchk / apology101.markdown
Created March 22, 2012 19:28 — forked from avdi/apology101.markdown
How to apologize

Chances are your head's spinning right now. That accusation of bias caught you off guard, you got kind of defensive, and now all hell has broken loose. You're feeling attacked on all sides. You're a good person at heart, and having all these people treat you like the antichrist is pretty upsetting.

You need to say something, but you're probably not in the best headspace to write copy right now. So to help you along, here's my 100% guaranteed-or-you-money-back scandal defusement apology template: