In this document I attempt to build some intuition for the ordinals by constructing several concrete well-orderings of the naturals with order types up to (and including!) epsilon 0.
Ordinals are all about well-orderings. A well ordering of the naturals is an ordering -- call it <~ -- on the naturals that has no infinitely descending chains. So the reverse ordering, x <~ y iff y < x, is obviously not a well-ordering because it has the infinitely descending chain 1 ~> 2 ~> 3 ~> ....
However, the usual ordering is a well-ordering, because if you start at n, you only get at most n steps before you have to hit 0. The usual ordering is called "omega", which I denote w.