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Tracking SFMC Account Health: Calculates CTR, Open Rate & List Growth in Account_Health_Monthly
SELECT
e.Month,
CAST(SUM(d.Opens) as DECIMAL(18,2)) / CAST(SUM(d.Sent) AS DECIMAL(18,2)) * 100 AS 'UniqueOpenRate',
CAST(sum(d.Clicks) AS DECIMAL(18,2)) / CAST(SUM(d.Sent) AS DECIMAL(18,2)) * 100 AS 'UniqueCTR',
CAST(e.NetGrowth AS DECIMAL(18,2)) / CAST(e.ActiveSubscribers AS Decimal(18,2)) * 100 AS 'PercentGrowth'
FROM Account_Health_Monthly e
JOIN Account_Health_Daily d
ON e.Month = d.Month
WHERE d.SentCount > 0
GROUP BY e.Month, e.NetGrowth, e.ActiveSubscribers
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