RedFlare is an automated emergency contact notification system. It automatically contacts the people who love you in the event that you didn't get home when you should have.
Say for instance that you just moved to Boston, MA, and you want to go exploring the mountains just outside the city. Unfortunately you don't have many friends in town, so no one will notice if you've gone missing for quite some time. If the unthinkable happens and you've been pinned under a rock, broken an ankle or just gotten lost in an area without cell reception, you could be in serious trouble.