The popular open-source contract for web professionals by Stuff & Nonsense
- Originally published: 23rd December 2008
- Revised date: March 15th 2016
- Original post
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<p> Hey {{ subscriber.first_name }}, </p> | |
<p>Two days ago I mentioned that the new <a href="http://devmarketing.xyz/" style="background-color: rgb(255, 255, 255); color: rgb(17, 85, 204); text-decoration: underline; font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif;">Marketing for Developers course</a> might be a good fit for you. Here's why Justin Abrahms liked it: </p> | |
<p style="margin-left: 20px;"><em><span style="color: rgb(209, 46, 46);">"I realized that I had some pretty big issues with my product marketing. This guide helped me avoid hours of wasted effort pushing a product without a plan."</span></em> </p> | |
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<p> <strong>What you get:</strong> </p> | |
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Hey it's Marc, | |
In the industrial age, everything was optimised for well-rounded | |
people. Factories needed well-rounded machinists and well-rounded accountants to do standardised jobs over an over. It was all about predictability and consistency and everything we created during that time was designed with that consistency in mind. | |
We standardised the working day, minimum wage, annual leave, the school curriculum, University degrees, lunch breaks, pensions, yada yada. What this meant was that everybody, even the top 5%, fell neatly into a normal distribution. In the US, they even called it 'the normal school'. | |
But in the post-normal world we're in now, we don't optimise for standardisation. We take care of that with automation and outsourcing (to those who are still stuck in the normal model). | |
Now we need deep interests and weird combinations of skills that make us stand out. |
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<a href="https://content.thisismess.com/">Mess Studios, Chicago</a> | |
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