boogah

<IfModule mod_expires.c>
  ExpiresActive on

# Perhaps better to whitelist expires rules? Perhaps.
  ExpiresDefault                          "access plus 1 month"

# Data
  ExpiresByType text/xml                  "access plus 0 seconds"
  ExpiresByType application/xml           "access plus 0 seconds"
  ExpiresByType application/json          "access plus 0 seconds"