The remarkable businesses, the ones that matter, don't begin with technology.
They begin with seeing.
In 2016, while standing in a crowded hall at Google I/O, surrounded by developers chasing the next shiny API, I saw something different. I saw my clients – small business owners from a generation that didn't grow up with smartphones – struggling with a fundamental disconnect between the data they needed and the interfaces built to deliver it.
These weren't just clients. They were people who trusted me enough to build their digital front doors to the world. People who would call me asking, "How many visitors came to my site?" when the answer sat buried inside dashboards they found unintuitive and intimidating.