nicobrx

/* 
* written by Nico Brooks - www.twooctobers.com 
* use at your own risk
* 
* This script provides a generic framework for scheduling
* monthly AdWords reports and writing them to a Google sheet. 
* To use, copy the script, set the global variables at the top of the file 
* and customize the function getData. See 
* https://developers.google.com/adwords/api/docs/guides/awql
* for reporting options

nicobrx

/*
updated 2018-04-28
source lives here: https://gist.github.com/nicobrx/2ecd6fc9ca733dcd883afebba5cf200e
standalone script ID for use as a library: 1gZ78JObyrYiH0njoZ86fQ2NgMwavUgiXVhRDrIFetPZL256e31PSNiHq

Functions included here:

Sheets data array and object functions
  objectifySheet(sheet,propertyNames,newPropertyNames) - Takes a sheet with a header row and converts it into an array of objects
  arrayFromSheet(sheet,propertyNames,newPropertyNames) - creates an array from a sheet, can specify column headers

nicobrx

/**
 * Writes a list of AdWords accounts in an MCC to a Google Sheet
 * Useful in conjunction with scripts that run on batches of accounts
 * 
 * The label-batching portion of this script was adapted from:
 * http://magentosupport.help/knowledgebase/using-labels-to-executeinparallel-exceeding-the-50-account-limit/
 */

var TIMEZONE = 'MST';
var TODAY_STR = Utilities.formatDate(new Date(), TIMEZONE, 'yyyy-MM');

nicobrx

<script>
/*
* adapted from https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain#iframes
* I include the GA object reference in my script, so that one version of 
* the script works whether served in an iFrame or on a standalone page. 
* I usually have to rely on the 3rd-party vendor to implement the code, so 
* I like to keep implementation as simple as possible.
*/

  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

nicobrx

<script>
/*
*  adapted from https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain#iframes
*  I wrapped the whole thing in a setTimeout, so I could observe the delayed execution time
*  of the GA function in the JavaScript console, using the GA debugger Chrome plugin.
*  alternatively, you could just wrap the frameWindow.postMessage in a setTimeout
*/

setTimeout(function(){ 
  ga(function(tracker) {

nicobrx

<script>
 if(!(window.ga && ga.create)) {
   dataLayer.push({'event': 'gaNotLoaded'});
 } 
</script>

nicobrx

SELECT
  event_date,
  COUNT(DISTINCT(session_id)) AS sessions,
  SUM(ga4_resource_page_views) AS ga4_resource_page_views
FROM (
  SELECT
    CONCAT(user_pseudo_id,(SELECT value.int_value FROM UNNEST(event_params) WHERE KEY = 'ga_session_id')) AS session_id,
    COUNT((SELECT value.string_value FROM UNNEST(event_params) WHERE KEY = 'page_location'
      AND value.string_value LIKE 'https://twooctobers.com/blog/ga4-resources/%')) AS ga4_resource_page_views,
    PARSE_DATE('%Y%m%d',event_date) AS event_date

nicobrx

SELECT
  page_location,
  SUM(engagement_time_seconds) AS engagement_time_seconds,
  SUM(page_views) AS page_views,
  SAFE_DIVIDE( SUM(engagement_time_seconds), SUM(page_views) ) AS average_engagement_time_per_page
FROM (
  SELECT
    (
    SELECT
      value.string_value

nicobrx

--Looker Studio BigQuery custom query to get sessions per user

with s as (select distinct 
  user_pseudo_id,
  concat(user_pseudo_id,(SELECT value.int_value FROM UNNEST(event_params) WHERE key = 'ga_session_id')) AS session_id,
  timestamp_micros(event_timestamp) as timestamp
from `yourbqproject.analytics_1234567.events_*`
where _table_suffix between @DS_START_DATE and @DS_END_DATE
and event_name = 'session_start')

nicobrx

-- set dates here so we don't have to update them in multiple places
with dates as (
  select 
    '20230812' as start_date,
    -- the next line gets yesterday
    format_date('%Y%m%d',date_sub(current_date(), interval 1 day)) as end_date
),

-- get all events with event values
p as (