# Tiny Content Framework

## About the project

This is a [tiny content strategy framework](http://www.swellcontent.com/2012/03/framework/) focused on goals, messages, and branding. This is not a checklist. Use what you need and scrap the rest. Rewrite it or add to it. These topics should help you get to the bottom of things with clients and other people you work with.

Give me feedback on Twitter ([@nicoleslaw](http://twitter.com/nicoleslaw)) or by email (nicole@nicolefenton.com).

## Contents

* [Starter Questions](https://gist.github.com/nicoleslaw/2155621#file-2_starter_questions-md): a few questions to get the appetite going

* [Product Mad Libs](https://gist.github.com/nicoleslaw/2155621#file-3_product_mad_libs-md): a quick exercise to help you start writing

* [Product Questions](https://gist.github.com/nicoleslaw/2155621#file-4_product_questions-md): a checklist of things to think about from my [Honest Marketing](http://nicolefenton.com/honest-marketing/) talk

* [Case Study Questions](https://gist.github.com/nicoleslaw/2155621#file-5_case_study_questions-md): things to ask when writing stories about customers

* [Project Brief](https://gist.github.com/nicoleslaw/2155621#file-6_project_brief-md): a skeletal outline of sorts

* [Style Attributes](https://gist.github.com/nicoleslaw/2155621#file-7_style_attributes-md): words to describe good writing

* [Copyediting Checklist](https://gist.github.com/nicoleslaw/2155621#file-8_copyediting_checklist-md): a style checklist for copyediting projects