The best resource for Chrome hardware is https://mrchromebox.tech/#devmode.
It seems like getting to a shell in order to install alternate firmware requires having ChromeOS installed. It is possible to create USB flash installation media using the following script and list of devices:
- https://dl.google.com/dl/edgedl/chromeos/recovery/linux_recovery.sh
- https://dl.google.com/dl/edgedl/chromeos/recovery/recovery.conf
I didn't trust running the script with super user privileges so I ran dd manually as follows: