Basic KPI calcs

kpi-calc-basic.ipynb

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     "text": [
      "api https://graph.facebook.com/v2.5/%s/insights\n",
      "docs https://developers.facebook.com/docs/marketing-api/reference/adgroup/insights/\n",
      "adgroup 6037771945864\n",
      "spend 1432.4, impressions 383685, unique impressions 271574\n",
      "CPM 3.73327078202, uCPM 5.27443716998\n"
     ]
    }
   ],
   "source": [
    "import requests\n",
    "\n",
    "api = 'https://graph.facebook.com/v2.5/%s/insights'\n",
    "api_doc = 'https://developers.facebook.com/docs/marketing-api/reference/adgroup/insights/'\n",
    "access_token = file('token').read()\n",
    "adgroups = ['6011518651144']\n",
    "\n",
    "resp = requests.get(api % adgroup, params={'access_token': access_token})\n",
    "\n",
    "spend = resp.json()['data'][0]['spend']\n",
    "imps = int(resp.json()['data'][0]['impressions'])\n",
    "unique_imps = resp.json()['data'][0]['unique_impressions']\n",
    "\n",
    "uCPM = (spend * 1000) / unique_imps\n",
    "CPM = (spend * 1000) / imps\n",
    "\n",
    "print 'api {}'.format(api)\n",
    "print 'docs {}'.format(api_doc)\n",
    "print 'adgroup', adgroup_id\n",
    "print 'spend {}, impressions {}, unique impressions {}'.format(*[spend, imps, unique_imps])\n",
    "print 'CPM {}, uCPM {}'.format(CPM, uCPM)\n"
   ]
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