Stendahls commits to continuously implement and review an ethical analytics strategy, not aiming for legal compliance, but aiming for an ethical, open and trusting enviroment for our employees, clients and the end-consumers involved in any of our services.
Analytics can be a powerful positive force in understanding and improving customer experience, as well checking misinterpretations and privilege about users and their interaction with our services. It can also provide our clients with a way of understanding and improving the value (both monetary and experiential) of the services Stendahls provide them.
Analytics usage can however also undermine the user's privacy and therefore contribute to an industry-wide breakdown in consumer trust. Stendahls takes responsibility in trying to maximise the positive benefits to end-consumers, without neglecting (or exacerbating) the impact of the negative.