use Products
go

-- create test table
create table XMLTest(SKU int, Description nvarchar(30))
go

-- edit
insert into XMLTest (SKU, Description) 
select x.product.query('SKU').value('.', 'INT'),
       x.product.query('Desc').value('.', 'VARCHAR(30)')
from ( 
select CAST(x AS XML)
from openrowset(
     bulk 'C:\Users\Zachary\Desktop\Products.xml',
     single_blob) as t(x)
     ) as t(x)
CROSS APPLY x.nodes('Products/Product') as x(product);

-- check content of table
select * from XMLTest
go

-- clean
drop table XMLTest
go