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{
"cells": [
{
"cell_type": "code",
"execution_count": 4,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"import os\n",
"import dateutil\n",
"import datetime\n",
"import numpy as np\n",
"import bingsearch\n",
"\n",
"from py_bing_search import PyBingWebSearch"
]
},
{
"cell_type": "code",
"execution_count": 5,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"#Variables a considerar\n",
"#n Multiplicador para la mediana, asegura que el post que marcamos como pautado sea en escala bastate mas grande que la mediana de la pagina. \n",
"n_times_bigger = 3.5\n",
"#Ademas de la escala absoluta de likes minimos que debe de superar en una pagina, asegurarnos tambien que esta en el top 1% de la pagina\n",
"percentile_local = 95\n",
"#Ademas, confirmamos su relevancia comparandolo contra top 5% \n",
"percentile_campaign = 95"
]
},
{
"cell_type": "code",
"execution_count": 6,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"#Seccion de consultas a Facebok\n",
"import requests\n",
"import os\n",
"\n",
"client_id = os.environ['client_id']\n",
"client_secret = os.environ['client_secret']\n",
"\n",
"\n",
"def token():\n",
" r = requests.get('https://graph.facebook.com/oauth/access_token?grant_type=client_credentials&client_id='+client_id+'&client_secret='+client_secret)\n",
" access_token = r.text.split('=')[1]\n",
" return access_token\n",
"\n",
"\n",
"def base_url(facebook_id,object_type, token):\n",
" url_base = 'https://graph.facebook.com/v2.5/'+facebook_id+'/'+object_type+'/?fields=likes.summary(true),created_time&access_token='+ token \n",
" return url_base\n",
"\n",
"def facebook_data(facebook_id, object_type, token):\n",
" #when object type = \"posts\", gets posts, when \"comments\", gets comments.\n",
" url_base = base_url(facebook_id,object_type, token)\n",
" next_page, data = next_page_data(url_base,url_base)\n",
" posts = []\n",
" #itera sobre posts\n",
" while next_page is not None:\n",
" posts = posts + data\n",
" next_page,data = next_page_data(next_page,url_base)\n",
" last_created = posts[-1][\"created_time\"]\n",
" #Solo considero, para este experimento, datos de actividad sobre esta quincena\n",
" date_minus =dateutil.parser.parse(last_created).replace(tzinfo=None)>(datetime.datetime.now()-datetime.timedelta(days=15))\n",
" if date_minus == False:\n",
" next_page= None\n",
" return posts\n",
"\n",
"\n",
"def next_url(r, url_base):\n",
" try:\n",
" next_cursor = r.json()['paging']['cursors']['after']\n",
" next_page = url_base + \"&after=\"+ next_cursor\n",
" data = r.json()[\"data\"]\n",
" except:\n",
" next_page = None\n",
" data = None\n",
" return next_page,data\n",
"\n",
"\n",
"def next_page_data(pagination_token,url_base):\n",
" r = requests.get(pagination_token)\n",
" try:\n",
" next_page = r.json()[\"paging\"][\"next\"]\n",
" data = r.json()[\"data\"]\n",
" except:\n",
" next_page, data = next_url(r, url_base)\n",
" return next_page, data\n",
"\n",
"\n",
"def get_single_post(post_id, token):\n",
" data = []\n",
" try:\n",
" url = 'https://graph.facebook.com/v2.5/'+post_id+'/?limit=100&access_token='+ token\n",
" r = requests.get(url)\n",
" data = r.json()\n",
" except:\n",
" data\n",
" return data"
]
},
{
"cell_type": "code",
"execution_count": 7,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"#Empiezan funciones para trabajar con los likes de la página y de todas las páginas"
]
},
{
"cell_type": "code",
"execution_count": 8,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": [
"def get_post_likes(post):\n",
" likes = post[\"likes\"][\"summary\"][\"total_count\"]\n",
" return likes"
]
},
{
"cell_type": "code",
"execution_count": 9,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"def get_page_likes(posts):\n",
" likes = []\n",
" for post in posts:\n",
" likes.append(post[\"likes\"][\"summary\"][\"total_count\"])\n",
" return likes"
]
},
{
"cell_type": "code",
"execution_count": 10,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"def get_page_average(likes):\n",
" average = np.average(likes)\n",
" return average"
]
},
{
"cell_type": "code",
"execution_count": 11,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": [
"def get_campaign_percentile(pages_to_research):\n",
" pages_likes = []\n",
" for page in pages_to_research:\n",
" pages_likes = pages_likes + sample_pages[page]\n",
" campaign_percentile = np.percentile(pages_likes, percentile_campaign)\n",
" return(campaign_percentile)"
]
},
{
"cell_type": "code",
"execution_count": 12,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"def construct_sample_pages(pages_to_research):\n",
" output_dict = {}\n",
" for page in pages_to_research:\n",
" print(page)\n",
" output_dict[page] = get_page_likes(facebook_data(page,\"posts\",token()))\n",
" return output_dict"
]
},
{
"cell_type": "code",
"execution_count": 13,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"def get_page_suspects(page, campaign_percentile_likes):\n",
" page_likes = facebook_data(page,\"posts\",token())\n",
" page_median = np.median(sample_pages[page])\n",
" page_percentile = np.percentile(sample_pages[page],percentile_local)\n",
" print(\"Mediana Observada de la Pagina: \" + str(page_median))\n",
" print(\"Criterio sobre escala relativa para relevancia: \" + str(4.0*page_median))\n",
" print(\"Percentil \"+ str(percentile_local)+\" para la pagina, criterio de relevancia con respecto a la página: \" + str(page_percentile))\n",
" graph_page_likes(sample_pages[page])\n",
" for post in page_likes:\n",
" post_likes_count = get_post_likes(post)\n",
" if post_likes_count > campaign_percentile_likes and post_likes_count > n_times_bigger*page_median and post_likes_count >page_percentile:\n",
" print(\"http://facebook.com/\"+post[\"id\"])\n",
" print(\"Con \" + str(post[\"likes\"][\"summary\"][\"total_count\"])+ \" likes\")\n",
" return None"
]
},
{
"cell_type": "code",
"execution_count": 14,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": [
"%matplotlib inline\n",
"import pandas as pd\n",
"def graph_page_likes(likes):\n",
" df = pd.DataFrame(likes, columns=[\"likes\"]) \n",
" df.likes.hist()\n",
" return None"
]
},
{
"cell_type": "code",
"execution_count": 15,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": [
"#Esta muestra se compone de algunas paginas que vienen de bing, y otras algunas de nuestras palabras clave."
]
},
{
"cell_type": "code",
"execution_count": 18,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": [
"pages_to_research = [\"Heroesportamaulipas\",\"JRGomezLeal\",\"BaltazarMHO\",\"PanuchosConLoMismo\",\"vocesdetamaulipas\",\"jorgevaldezprd\",\"diario24horas\",\"diaadiatamaulipas\",\"mileniotamaulipas\"]"
]
},
{
"cell_type": "code",
"execution_count": 19,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Heroesportamaulipas\n",
"JRGomezLeal\n",
"BaltazarMHO\n",
"PanuchosConLoMismo\n",
"vocesdetamaulipas\n",
"jorgevaldezprd\n",
"diario24horas\n",
"diaadiatamaulipas\n",
"mileniotamaulipas\n"
]
}
],
"source": [
"sample_pages = construct_sample_pages(pages_to_research)"
]
},
{
"cell_type": "code",
"execution_count": 20,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"campaign_percentile_likes = get_campaign_percentile(pages_to_research)"
]
},
{
"cell_type": "code",
"execution_count": 21,
"metadata": {
"collapsed": false
},
"outputs": [],
"source": [
"def evaluate_page_by_pos(pos):\n",
" page = pages_to_research[pos]\n",
" print(\"Investigando http://facebook.com/\" + page)\n",
" print(\"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: \" +str(campaign_percentile_likes))\n",
" try:\n",
" get_page_suspects(page, campaign_percentile_likes)\n",
" except:\n",
" print(\"Sin Posts en el momento\")"
]
},
{
"cell_type": "code",
"execution_count": 24,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/Heroesportamaulipas\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 97.0\n",
"Criterio sobre escala relativa para relevancia: 388.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 3819.8\n",
"http://facebook.com/434498263396416_534031840109724\n",
"Con 14254 likes\n",
"http://facebook.com/434498263396416_504894116356830\n",
"Con 4374 likes\n"
]
},
{
"data": {
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"text/plain": [
"<matplotlib.figure.Figure at 0x10fedc588>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(0)"
]
},
{
"cell_type": "code",
"execution_count": 25,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/JRGomezLeal\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 1143.0\n",
"Criterio sobre escala relativa para relevancia: 4572.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 3977.8\n",
"http://facebook.com/203709812204_10153634798582205\n",
"Con 4164 likes\n",
"http://facebook.com/203709812204_10153623007532205\n",
"Con 4666 likes\n",
"http://facebook.com/203709812204_10153621943492205\n",
"Con 5550 likes\n",
"http://facebook.com/203709812204_10153621200362205\n",
"Con 4946 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10f99d588>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(1)"
]
},
{
"cell_type": "code",
"execution_count": 26,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/BaltazarMHO\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 1099.0\n",
"Criterio sobre escala relativa para relevancia: 4396.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 2835.0\n",
"http://facebook.com/90952323082_10154291820908083\n",
"Con 4481 likes\n",
"http://facebook.com/90952323082_10154285277398083\n",
"Con 4860 likes\n",
"http://facebook.com/90952323082_10154280802828083\n",
"Con 4195 likes\n",
"http://facebook.com/90952323082_10154266133338083\n",
"Con 5093 likes\n",
"http://facebook.com/90952323082_10154259015333083\n",
"Con 3890 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10fda5e80>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(2)"
]
},
{
"cell_type": "code",
"execution_count": 27,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/PanuchosConLoMismo\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 642.0\n",
"Criterio sobre escala relativa para relevancia: 2568.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 5552.2\n",
"http://facebook.com/153971758336979_164651060602382\n",
"Con 14496 likes\n",
"http://facebook.com/153971758336979_163924914008330\n",
"Con 6618 likes\n",
"http://facebook.com/153971758336979_158497574551064\n",
"Con 6297 likes\n",
"http://facebook.com/153971758336979_157741664626655\n",
"Con 18550 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10f044048>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(3)"
]
},
{
"cell_type": "code",
"execution_count": 28,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/vocesdetamaulipas\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 1442.0\n",
"Criterio sobre escala relativa para relevancia: 5768.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 2751.7\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10f14b320>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(4)"
]
},
{
"cell_type": "code",
"execution_count": 29,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/jorgevaldezprd\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 233.0\n",
"Criterio sobre escala relativa para relevancia: 932.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 903.65\n",
"http://facebook.com/629862347056773_1153597604683242\n",
"Con 1136 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10efe0b00>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(5)"
]
},
{
"cell_type": "code",
"execution_count": 33,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/diario24horas\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 35.0\n",
"Criterio sobre escala relativa para relevancia: 140.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 431.0\n",
"http://facebook.com/209428235768912_1295631050481953\n",
"Con 2110 likes\n",
"http://facebook.com/209428235768912_1295536240491434\n",
"Con 2613 likes\n",
"http://facebook.com/209428235768912_1295001157211609\n",
"Con 2251 likes\n",
"http://facebook.com/209428235768912_1294836703894721\n",
"Con 1134 likes\n",
"http://facebook.com/209428235768912_1294829143895477\n",
"Con 2138 likes\n",
"http://facebook.com/209428235768912_1294780057233719\n",
"Con 1163 likes\n",
"http://facebook.com/209428235768912_1294701913908200\n",
"Con 1321 likes\n",
"http://facebook.com/209428235768912_1293918637319861\n",
"Con 2190 likes\n",
"http://facebook.com/209428235768912_1293883697323355\n",
"Con 1293 likes\n",
"http://facebook.com/209428235768912_1293859877325737\n",
"Con 1257 likes\n",
"http://facebook.com/209428235768912_1293767590668299\n",
"Con 1421 likes\n",
"http://facebook.com/209428235768912_1293347970710261\n",
"Con 6619 likes\n",
"http://facebook.com/209428235768912_1293359987375726\n",
"Con 1188 likes\n",
"http://facebook.com/209428235768912_1293299117381813\n",
"Con 2286 likes\n",
"http://facebook.com/209428235768912_1293225147389210\n",
"Con 1686 likes\n",
"http://facebook.com/209428235768912_1292860647425660\n",
"Con 1408 likes\n",
"http://facebook.com/209428235768912_1292832954095096\n",
"Con 5606 likes\n",
"http://facebook.com/209428235768912_1292729060772152\n",
"Con 1283 likes\n",
"http://facebook.com/209428235768912_1292705880774470\n",
"Con 3514 likes\n",
"http://facebook.com/209428235768912_1292648964113495\n",
"Con 5020 likes\n",
"http://facebook.com/209428235768912_1292639760781082\n",
"Con 2772 likes\n",
"http://facebook.com/209428235768912_1292541717457553\n",
"Con 2043 likes\n",
"http://facebook.com/209428235768912_1292433937468331\n",
"Con 1189 likes\n",
"http://facebook.com/209428235768912_1291331314245260\n",
"Con 9747 likes\n",
"http://facebook.com/209428235768912_1291293554249036\n",
"Con 1610 likes\n",
"http://facebook.com/209428235768912_1291068304271561\n",
"Con 4215 likes\n",
"http://facebook.com/209428235768912_1290958154282576\n",
"Con 1376 likes\n",
"http://facebook.com/209428235768912_1290511884327203\n",
"Con 1105 likes\n",
"http://facebook.com/209428235768912_1289790544399337\n",
"Con 3154 likes\n",
"http://facebook.com/209428235768912_1289703347741390\n",
"Con 1255 likes\n",
"http://facebook.com/209428235768912_1289655621079496\n",
"Con 1737 likes\n",
"http://facebook.com/209428235768912_1288522617859463\n",
"Con 1589 likes\n",
"http://facebook.com/209428235768912_1288481174530274\n",
"Con 3138 likes\n",
"http://facebook.com/209428235768912_1288418951203163\n",
"Con 1114 likes\n",
"http://facebook.com/209428235768912_1288435031201555\n",
"Con 1201 likes\n",
"http://facebook.com/209428235768912_1287773171267741\n",
"Con 1518 likes\n",
"http://facebook.com/209428235768912_1287700561275002\n",
"Con 3767 likes\n",
"http://facebook.com/209428235768912_1287660104612381\n",
"Con 4608 likes\n",
"http://facebook.com/209428235768912_1287585017953223\n",
"Con 1245 likes\n",
"http://facebook.com/209428235768912_1287576351287423\n",
"Con 1483 likes\n",
"http://facebook.com/209428235768912_1286802328031492\n",
"Con 1117 likes\n",
"http://facebook.com/209428235768912_1286361898075535\n",
"Con 1125 likes\n",
"http://facebook.com/209428235768912_1286193711425687\n",
"Con 1958 likes\n",
"http://facebook.com/209428235768912_1285708281474230\n",
"Con 3047 likes\n",
"http://facebook.com/209428235768912_1285613084817083\n",
"Con 1160 likes\n",
"http://facebook.com/209428235768912_1285579831487075\n",
"Con 4881 likes\n",
"http://facebook.com/209428235768912_1285401684838223\n",
"Con 1599 likes\n",
"http://facebook.com/209428235768912_1285019681543090\n",
"Con 1222 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10f069fd0>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(6)"
]
},
{
"cell_type": "code",
"execution_count": 31,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/diaadiatamaulipas\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 5.0\n",
"Criterio sobre escala relativa para relevancia: 20.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 25.8\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10efeb438>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(7)"
]
},
{
"cell_type": "code",
"execution_count": null,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": []
},
{
"cell_type": "code",
"execution_count": 32,
"metadata": {
"collapsed": false
},
"outputs": [
{
"name": "stdout",
"output_type": "stream",
"text": [
"Investigando http://facebook.com/mileniotamaulipas\n",
"Percentil de Likes para Pasar el criterio de tamaño relativo con respecto a la campaña: 1060.25\n",
"Mediana Observada de la Pagina: 93.0\n",
"Criterio sobre escala relativa para relevancia: 372.0\n",
"Percentil 95 para la pagina, criterio de relevancia con respecto a la página: 641.5\n",
"http://facebook.com/227796447316928_992408200855745\n",
"Con 1128 likes\n",
"http://facebook.com/227796447316928_991170754312823\n",
"Con 1079 likes\n",
"http://facebook.com/227796447316928_988277364602162\n",
"Con 1982 likes\n",
"http://facebook.com/227796447316928_986079148155317\n",
"Con 2203 likes\n",
"http://facebook.com/227796447316928_986005858162646\n",
"Con 1063 likes\n",
"http://facebook.com/227796447316928_985983021498263\n",
"Con 2202 likes\n"
]
},
{
"data": {
"image/png": 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"text/plain": [
"<matplotlib.figure.Figure at 0x10fdece10>"
]
},
"metadata": {},
"output_type": "display_data"
}
],
"source": [
"evaluate_page_by_pos(8)"
]
},
{
"cell_type": "code",
"execution_count": null,
"metadata": {
"collapsed": true
},
"outputs": [],
"source": []
}
],
"metadata": {
"kernelspec": {
"display_name": "Python 3",
"language": "python",
"name": "python3"
},
"language_info": {
"codemirror_mode": {
"name": "ipython",
"version": 3
},
"file_extension": ".py",
"mimetype": "text/x-python",
"name": "python",
"nbconvert_exporter": "python",
"pygments_lexer": "ipython3",
"version": "3.4.1"
}
},
"nbformat": 4,
"nbformat_minor": 0
}
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