Command on the remote web server (Windows Server 2012 Web Role VM in Windows Azure):
Webpicmd.exe /install /products:WDeployNoSMO /AcceptEula /Log:"%~dp0WebPI.log"
Contents of WebPI.log
WebPiCmd Information: 0 :
DateTime=2013-03-31T08:27:12.7576854Z
WebPiCmd Warning: 0 : The software that you obtain using the Web Plaform Installer Command Line Tool is licensed to you by its owner. Microsoft grants you no rights for third party software.
DateTime=2013-03-31T08:27:12.7576854Z