In the last year, dozens of publications (such as The Atlantic, Fast Company, and Poynter) have reported on the so-called “Death of the Homepage.” These publications are refering to the steadily declining levels of web traffic to the homepages of a number of large, traditional news outlets such as The New York Times.
They typically focus on the shift to personalized content and the increased importance of social media reference for traffic — but I believe making that the focus is missing the point.
In reality, the phrase "death of the homepage" doesn't purport to mean that homepages no longer matter. Rather, it indicates that in m