Replete with monsters and robots, our new video shows how social maps are, and how they are part of everything mobile.
For starters, I hashed out a storyboard. Visually representing the points we aimed to highlight took some trial and error, so everything started on paper - specifically notecards on which we had quickly drawn the ideas for individual shots.
The shots were arranged into cohesive scenes that flowed from one to another. Once the story was locked down, I got to start doing my favorite part of an animated project: everything.
More specifically: designing characters.