A channel is simply a way a user discovers the product. An eternal law of the universe - every user discovers any product through some channel (even a grocery shop).
- All users come from channels.
- There are a fixed number of channels that exist in the world.
- Channels are rigid. You must build your product to fit your channels.
- Channels almost always have a power law of distribution.
- Channels change over time, new channels give rise to new products.
Growth = product + channels