strategyst’s gists

strategyst / organization-sponsor-schema-html

Created September 1, 2016 16:55

Organization and sponsor HTML minus microdata

strategyst / organization-sponsor-schema-microdata-html

Created September 1, 2016 17:05

Organization and sponsor HTML with microdata for schema.

strategyst / organization-sponsor-schema-json-ld

Created September 1, 2016 17:10

Organization and sponsor schema using JSON-LD

strategyst / local-business-schema-html

Created September 1, 2016 17:13

Local business information HTML minus microdata

	<h2>Super Shop</h2>
	<p>A super shop that sells everything at super low prices.</p>
	<address>
	123 Example Street<br/>
	Example Town<br/>
	Essex<br/>
	</address>
	Phone: <a href="tel:01234 567890">01234 567890</a>

strategyst / local-business-schema-microdata-html

Created September 1, 2016 17:55

Local business HTML with microdata schema

	<div itemscope itemtype="http://schema.org/LocalBusiness">
	<h2><span itemprop="name">Super Shop</span></h2>
	<p><span itemprop="description">A super shop that sells everything at super low prices.</span></p>
	<address itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
	<span itemprop="streetAddress">123 Example Street</span>
	<span itemprop="addressLocality">Example Town</span>,
	<span itemprop="addressRegion">Essex</span>
	</address>
	Phone: <a href="tel:01234567890"><span itemprop="telephone">01234 567890</span></a>
	</div>

strategyst / local-business-schema-json-ld

Created September 1, 2016 17:57

Local business schema using JSON-LD

	<script type="application/ld+json">
	{
	"@context": "http://schema.org",
	"@type": "LocalBusiness",
	"address": {
	"@type": "PostalAddress",
	"addressLocality": "Example Town",
	"addressRegion": "Essex",
	"streetAddress": "123 Example Street"
	},

strategyst / get-post-meta-schema

Created September 1, 2016 17:59

	<?php
	$schema = get_post_meta(get_the_ID(), 'schema', true);
	if(!empty($schema)) {
	echo $schema;
	}
	?>

strategyst / video-schema-json-ld

Created September 1, 2016 18:03

	<script type="application/ld+json">
	{
	"@context": "http://schema.org",
	"@type": "VideoObject",
	"name": "Why Super Shop is Great",
	"description": "Find out why Super Shop is great and all of our products are super!",
	"thumbnailUrl": "http://www.example.com/thumbnail.jpg",
	"uploadDate": "2016-06-05T08:00:00+08:00",
	"duration": "PT1M33S",
	"contentUrl": "http://www.example.com/supershop.flv",

strategyst / product-schema-json-ld

Created September 1, 2016 18:07

	<script type="application/ld+json">
	{
	"@context": "http://schema.org/",
	"@type": "Product",
	"name": "Super Hat",
	"image": "http://www.example.com/super-hat.jpg",
	"description": "The best super hat ever from Super Shop.",
	"mpn": "456321",
	"brand": {
	"@type": "Thing",

strategyst / double-video-schema-json-ld

Created September 1, 2016 20:05

	<script type="application/ld+json">
	{
	"@context": "http://schema.org",
	"@type": "VideoObject",
	"name": "Why Super Shop is Great",
	"description": "Find out why Super Shop is great and all of our products are super!",
	"thumbnailUrl": "http://www.example.com/thumbnail.jpg",
	"uploadDate": "2016-06-05T08:00:00+08:00",
	"duration": "PT1M33S",
	"contentUrl": "http://www.example.com/supershop.flv",

	<p itemscope itemprop="organization" itemtype="http://schema.org/Organization">
	<a href="http://npr.org" itemprop="url">
	<span itemprop="name">National Public Radio</span>
	</a> has a sponsor:
	<span itemprop="sponsor" itemscope itemtype="http://schema.org/Organization">
	<a itemprop="url" href="http://www.example.com/GloboCorp">
	<span itemprop="name">GloboCorp</span>
	</a>
	</span>.
	</p>

	<script type="application/ld+json">
	{
	"@context": "http://schema.org/",
	"@type": "Organization",
	"name": "National Public Radio",
	"url": "http://npr.org",
	"sponsor":
	{
	"@type": "Organization",
	"name": "GloboCorp",

	<p>
	<a href="http://npr.org">National Public Radio</a> has a sponsor:
	<a href="http://www.example.com/GloboCorp">GloboCorp</a>.
	</p>

Daniel Lee strategyst