Here are the 5 essential and most fundamental questions that will enable you to create a powerful 2x2 matrix.
Why this is essential: This is the starting point and the "why." Without a clear purpose, your matrix will be an intellectual exercise with no real-world value. Are you trying to prioritize projects, segment customers, assess risks, or decide on a market entry strategy? Defining the problem ensures your matrix will provide a useful answer.
- Example: "Our team has 20 potential projects for the next quarter, but we only have the resources for a few. The core decision is: Which projects should we prioritize to deliver the most value?"