The following overview provides a quick look into data that is captured when a user clicks on a Marketing ad.
Events are triggered on a "per channel" basis depending on certain user actions, such as creating an account or purchasing a ticket. Below is an overview of the expected events that should fire on a "per channel" basis. The use cases listed below will highlight the actual behaviour and the discrepency between expected and actual.
CompleteRegistrationis fired when a visitor creates an account fromSign Upin the top navigation orCreate Eventon a landing pageLeadis fired when a visitor clicksSign Upin the top navigation or aUserclicksCreate Eventfrom a landing page/top navigation