The following overview provides a quick look into data that is captured when a user clicks on a Marketing ad.
Events are triggered on a "per channel" basis depending on certain user actions, such as creating an account or purchasing a ticket. Below is an overview of the expected events that should fire on a "per channel" basis. The use cases listed below will highlight the actual behaviour and the discrepency between expected and actual.
CompleteRegistration is fired when a visitor creates an account from Sign Up in the top navigation or Create Event on a landing page
Lead is fired when a visitor clicks Sign Up in the top navigation or a User clicks Create Event from a landing page/top navigation