Purpose: To give Turing students and introduction to basic ecommerce principles so that they can develop back end systems that provide more business value.
Each number below represents a slide. The contents of the slide would be the topic and any necessary definitions. I would primarily use discussion to explain the concepts in detail.
Outline:
1) My background: started ecommerce company in 2012 and have learned from mistakes in all these areas
2) Basic rule of ecommerce: value of a customer to the business > cost of acquiring that customer