This is a backup copy from a tweetstorm from Stephanie Hurlburt (https://twitter.com/sehurlburt), for easier consultation (instead of going to Twitter and trying to find it).
Here's the link to the original tweet: https://twitter.com/sehurlburt/status/921921604140937216
“Why isn’t someone using my software product or open source tool? It’s good!”
A checklist for you: