Wataru Oguchi wataruoguchi

THE DESIGN OF EVERYDAY THINGS

Chap 1: THE PSYCHOPATHOLOGY OF EVERYDAY THINGS

I don't think (products) should look like Hollywood’s idea of a spaceship control room

It reminds me of IoT 2017 - Stove, or dishwasher with the internet - they tend to be hacked beause they're online

What each designer empasize:

HOOKED How to Build Habit-Forming Products - NIR EYAL

1. The Habit Zone

Habits are one of the ways the brain leans complex behaviours
Habits form when the brain takes a shortcut and stops actively deliberating over what to do next
The brain automatically choose the action - routine

Increasing Customer Lifetime Value

THE DESIGN OF EVERYDAY THINGS

Chap 2: THE PSYCHOLOGY OF EVERYDAY ACTIONS

How People Do Things: The Gulfs of Execution and Evaluation

Gulf of Execution
- Where people try to figure out how it operates
- How do I work this? What can I do?

THE DESIGN OF EVERYDAY THINGS

Chap 3: KNOWLEDGE IN THE HEAD AND IN THE WORLD

Precise Behavior from Imprecise Knowledge

Reasons why precise behaviour can emerge from imprecise knowledge

Knowledge is both in the head and in the world
Great precision is not required

HOOKED How to Build Habit-Forming Products - NIR EYAL

2. Trigger

External Triggers

Paid Triggers

Ads, SEO

Earned Triggers

Press mentions, viral videos, featured by app store

HOOKED How to Build Habit-Forming Products - NIR EYAL

3. Action

Action Versus Inaction

Fogg posits that there are three ingredients required to initiate any and all behaviours (1) the user must have sufficient motivation (2) the user must have the ability to complete the desired action (3) a trigger must be present to activate the behaviour

THE DESIGN OF EVERYDAY THINGS

Chap 4: KNOWING WHAT TO DO: CONSTRAINTS, DISCOVERABILITY, AND FEEDBACK

Four Kinds of Constraints: Physical, Cultural, Semantic, and Logical

Constraints	Examples
Physical	USB-A vs USB-C (USB-A has constraints unlike USB-C)
Cultural	Chopsticks (In some culture, people have hard time using it)

THE DESIGN OF EVERYDAY THINGS

Chap 5: Human Error? No, Bad Design

Most accidents are caused by human error: 75-90%

How? They are not. It's a design problem. They must be another underlying factor.

When an accident is thought to be caused by people, we blame them and then continue to do things just as we have always done.

THE DESIGN OF EVERYDAY THINGS

Chap 6: Design Thinking

Rule: Never solve the problem I am asked to solve

The problem I am asked to solve is not the real, fundamental, root problem

"How do you know you solved the correct problem?"
"Where do you think the problems come from?"

	#!/bin/bash
	# Save your first 30 mins of the meetup with this:
	# (If you're using Mac, downloading Homebrew is highly recommended)
	# Make sure you have pip installed
	sudo pip install --upgrade pip virtualenv
	&& sudo pip install keras jupyter
	&& sudo easy_install pip
	&& mkdir tensorflow
	&& virtualenv --system-site-packages tensorflow
	&& mv tensorflow