Created
February 18, 2020 05:58
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More than 200 Google Ranking Factors
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Domain Age | |
Keyword Appears in Top Level Domain | |
Keyword As First Word in Domain | |
Domain registration length | |
Keyword in Subdomain | |
Domain History | |
Exact Match Domain | |
Public vs. Private WhoIs | |
Penalized WhoIs Owner | |
Country TLD extension | |
Keyword in Title Tag | |
Title Tag Starts with Keyword | |
Keyword in Description Tag | |
Keyword Appears in H1 Tag | |
TF-IDF | |
Content Length | |
Table of Contents | |
Keyword Density | |
Latent Semantic Indexing Keywords in Content (LSI) | |
LSI Keywords in Title and Description Tags | |
Page Covers Topic In-Depth | |
Page Loading Speed via HTML | |
Page Loading Speed via Chrome | |
Use of AMP | |
Entity Match | |
Google Hummingbird | |
Duplicate Content | |
Rel=Canonical | |
Image Optimization | |
Content Recency | |
Magnitude of Content Updates | |
Historical Page Updates | |
Keyword Prominence | |
Keyword in H2 | |
Outbound Link Quality | |
Outbound Link Theme | |
Grammar and Spelling | |
Syndicated Content | |
Mobile-Friendly Update | |
Mobile Usability | |
“Hidden” Content on Mobile | |
Helpful “Supplementary Content” | |
Content Hidden Behind Tabs | |
Number of Outbound Links | |
Multimedi | |
Number of Internal Links Pointing to Page | |
Quality of Internal Links Pointing to Page | |
Broken Links | |
Reading Level | |
Affiliate Links | |
HTML errors/W3C validation | |
Domain Authority | |
Page’s PageRank | |
URL Length | |
URL Path | |
Human Editors | |
Page Category | |
WordPress Tags | |
Keyword in URL | |
URL String | |
References and Sources | |
Bullets and Numbered Lists | |
Priority of Page in Sitemap | |
Too Many Outbound Links | |
Quantity of Other Keywords Page Ranks For | |
Page Age | |
User Friendly Layout | |
Parked Domains | |
Useful Content | |
Content Provides Value and Unique Insights | |
Contact Us Page | |
Domain Trust/TrustRank | |
Site Architecture | |
Site Updates | |
Presence of Sitemap | |
Site Uptime | |
Server Location | |
SSL Certificate | |
Terms of Service and Privacy Pages | |
Duplicate Meta Information On-Site | |
Breadcrumb Navigation | |
Mobile Optimized | |
YouTube | |
Site Usability | |
Use of Google Analytics and Google Search Console | |
User reviews/Site reputation | |
Linking Domain Age | |
# of Linking Root Domains | |
# of Links from Separate C-Class IPs | |
# of Linking Pages | |
Backlink Anchor Text | |
Alt Tag (for Image Links) | |
Links from .edu or .gov Domains | |
Authority of Linking Page | |
Authority of Linking Domain | |
Links From Competitors | |
Links from “Expected” Websites | |
Links from Bad Neighborhoods | |
Guest Posts | |
Links From Ads | |
Homepage Authority | |
Nofollow Links | |
Diversity of Link Types | |
“Sponsored Links” Or Other Words Around Link | |
Contextual Links | |
Excessive 301 Redirects to Page | |
Internal Link Anchor Text | |
Link Title Attribution | |
Country TLD of Referring Domain | |
Link Location In Content | |
Link Location on Page | |
Linking Domain Relevancy | |
Page-Level Relevancy | |
Keyword in Title | |
Positive Link Velocity | |
Negative Link Velocity | |
Links from “Hub” Pages | |
Link from Authority Sites | |
Linked to as Wikipedia Source | |
Co-Occurrences | |
Backlink Age | |
Links from Real Sites vs | |
Natural Link Profile | |
Reciprocal Links | |
User Generated Content Links | |
Links from 301 | |
Schema.org Usage | |
TrustRank of Linking Site | |
Number of Outbound Links on Page | |
Forum Links | |
Word Count of Linking Content | |
Quality of Linking Content | |
Sitewide Links | |
RankBrain | |
Organic Click Through Rate for a Keyword | |
Organic CTR for All Keywords | |
Bounce Rate | |
Direct Traffic | |
Repeat Traffic | |
Pogosticking | |
Blocked Sites | |
Chrome Bookmarks | |
Number of Comments | |
Dwell Time | |
Query Deserves Freshness | |
Query Deserves Diversity | |
User Browsing History | |
User Search History | |
Featured Snippets | |
Geo Targeting | |
Safe Search | |
Google+ Circles | |
“YMYL” Keywords | |
DMCA Complaints | |
Domain Diversity | |
Transactional Searches | |
Local Searches | |
Top Stories box | |
Big Brand Preference | |
Shopping Results | |
Image Results | |
Easter Egg Results | |
Single Site Results for Brands | |
Payday Loans Update | |
Brand Name Anchor Text | |
Branded Searches | |
Brand + Keyword Searches | |
Site Has Facebook Page and Likes | |
Site has Twitter Profile with Followers | |
Official Linkedin Company Page | |
Known Authorship | |
Legitimacy of Social Media Accounts | |
Brand Mentions on Top Stories | |
Unlinked Brand Mentions | |
Brick and Mortar Location | |
Panda Penalty | |
Links to Bad Neighborhoods | |
Redirects | |
Popups or “Distracting Ads” | |
Interstitial Popups | |
Site Over-Optimization | |
Gibberish Content | |
Doorway Pages | |
Ads Above the Fold | |
Hiding Affiliate Links | |
Fred | |
Affiliate Sites | |
Autogenerated Content | |
Excess PageRank Sculpting | |
IP Address Flagged as Spam | |
Meta Tag Spamming | |
Hacked Site | |
Unnatural Influx of Links | |
Penguin Penalty | |
Link Profile with High % of Low Quality Links | |
Links From Unrelated Websites | |
Unnatural Links Warning | |
Low-Quality Directory Links | |
Widget Links | |
Links from the Same Class C IP | |
“Poison” Anchor Text | |
Unnatural Link Spike | |
Links From Articles and Press Releases | |
Manual Actions | |
Selling Links | |
Google Sandbox | |
Google Dance | |
Disavow Tool | |
Reconsideration Request | |
Temporary Link Schemes | |
robots.txt file |
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