ViewTemplateCoordinator.cs

public class ViewTemplateCoordinator : IViewTemplateModelRegistrator
{
    public void Register(TemplateModelCollection viewTemplateModelRegistrator)
    {
        viewTemplateModelRegistrator.Add(
            typeof(ProductVariant),
            new TemplateModel
                {
                    Name = "InlineArticleProducts",
                    AvailableWithoutTag = false,
                    Tags = new[] { "InlineContent" },
                    TemplateType = typeof(InlineArticleProductController),
                    Path = "~/Views/Path/To/InlineArticleProduct.cshtml",
                    TemplateTypeCategory = TemplateTypeCategories.MvcPartialController
                });
    }
}