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@inproceedings{DiemertMeynet2017,
author = {{Diemert Eustache, Meynet Julien} and Galland, Pierre and Lefortier, Damien},
title={Attribution Modeling Increases Efficiency of Bidding in Display Advertising},
publisher = {ACM},
pages={To appear},
booktitle = {Proceedings of the AdKDD and TargetAd Workshop, KDD, Halifax, NS, Canada, August, 14, 2017},
year = {2017}
}
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