schema-logo.php

<?php
//* Do NOT include the opening php tag

//* Add Organization schema to our logo
add_filter( 'genesis_seo_title', 'rvam_header_title', 10, 3 );
function rvam_header_title( $title, $inside, $wrap ) {
    $inside = sprintf( '<div itemscope="itemscope" itemtype="http://schema.org/Organization"><a itemprop="url" href="%s" title="%s"><img class="logo" itemprop="logo" src="http://www.rvamedia.com/img/rva-media.png" alt="%s" /></a></div>', trailingslashit( home_url() ), esc_attr( get_bloginfo( 'name' ) ), get_bloginfo( 'name' ) );
	return sprintf( '<%1$s id="title">%2$s</%1$s>', 'span', $inside );
}