Custom UILabel in cell

gistfile1.m

UILabel *messageTextLabel = [[UILabel alloc] init];

messageTextLabel.text = @"Hello World";

CGSize maximumSize = cell.contentView.frame.size; // adjust this.
UIFont *font = [UIFont systemFontOfSize:14];
CGSize stringSize = [messageTextLabel.text sizeWithFont:font
                                      constrainedToSize:maximumSize
                                          lineBreakMode:messageTextLabel.lineBreakMode];

messageTextLabel.frame = CGRectMake(
  messageTextLabel.frame.origin.x,
  messageTextLabel.frame.origin.y,
  maximumSize.width,
  MIN(maximumSize.height, stringSize.height)
);

[cell.contentView addSubview:messageTextLabel];